As we all know, microsites have always played a very important role for search engine marketers as well as SEOs out there who are up to promoting client and personal sites for ranking them. Although there are other ways possible in passing our link juice to a webpage or website, somehow, when I watched that video that Rand Fishkin showed in his Friday Whiteboards, I immediately rushed to a few sites and thought it would be worth taking a look at.
From the very simple explanation, Rand Fishkin of SEOmoz is right. It really is very easy to understand and it never came to my mind that this can be something interesting to discuss myself because I have always believed that using microsites to link build and promote a business site or a major website is the right thing to do.
It is really very simple, because since when have microsite been better than actually getting linked in diverse anchor texts and structure from different domains? In the example in the video, he mentioned specifically those who are taking time to develop somewhat a sub blog to a major business website.
There what the SEO or the search engine marketer does is to put hos/her articles or those contents that are a little more unneeded in a blog (ex. samcasuncad.com [major site] and samcasuncad.com/blog[subdomain site]) and then what you do is you try to pass out the link juice from that blog which we all know usually get linked to from other sites and usually used for link bait and then give a link to the major site we have using the anchor text that we want to promote our major site.
According to Rand Fishkin, it is actually wrong to perceive that you are passing the same link juice and trust that your sub domain/blog to your major business site that way but instead, you are passing a link that is not in any way part of the sites that are linking to your blog and making it strongly trusted by the search engines.
What's best to do to counter this misbelief is to build direct links to your major website business instead of trying to channel those links using a sub domain like a blog or something from a single domain. Remember that links coming from different domains would rather be better than link from the same domain which in this case happens to be your subdomain blog.