Saturday, August 18, 2007

Content Management and On Page Optimization

Content Management for SEO and On-Page Optimization

Part of on-page optimization is to make the content of your webpage, search engine friendly and this is called specifically as content management. If you have properly optimized pages with the proper keyword density in every content of your every webpage, chances are, you will get the attention of your visitors and the search engines, especially the big 3 in no time at all. This is what we call as on-page optimization.

Although specifically, content management is just a part of on-page SEO, I do not personally rely on just this portion of SEO or search engine optimization and SEM or search engine marketing for higher expectations regarding SERP rankings, but if you are in the right track, this is easy to see and will surely help a great deal for your target keyword rankings to be on top.

Managing the contents of your pages could be the most critical part of your quest for optimizing your them at a maximum point where your visitors will be transformed into potential clients at a glance of your content. This is where SEO and content management meet at one end. First let me discuss some tips that are not really that much of a secret to many but a relevant find for some newbies out there where I have once been.

Making the Content an Information-Rich Summary

In the online world and the marketing arena, time is of an essence. If you will only realize that people will not bother looking at your pages even deeper if your top page will not catch their attention and make them pause for a while and read some more. This is where interesting contents come in and this is where the virtue of making the content information-rich and relevant as possible.

Reaping contents from other relevant sites will not make sense this time because the search engines see what you do and will only penalize you for doing so and worst is , your visitors will see at once that you have nothing to offer them. Remember that internet surfers are very intelligent users of the search engines these days compared to the early days where SEO relies on some spammy contents to rank in the SEs and visitors won't even know it.

Summarizing the Content for On-Page SEO Advantage

As I have mentioned earlier, time is of an essence, not just to SEO people but also to others. It should therefore be clear that one of the best ways of making your visitors stay longer and be able to convert them into clients and revenues is to make the contents of your pages not just relevant but short.

A good summary will always be best if it has organic and magnetic appeal and if you could put it into your contents. It will not only help make your point of discussion easy to understand but more so, make it easy for both the search engines and humans to get the juice of your thoughts and ideas.

Content Must Be Direct-To-The-Point

One of the best qualities of an appealing content is to make it short and direct to the point. By direct to the point, I mean is that you should make your contents be a clear manifestation of what you want the readers to understand regarding the subject matter that you are discussing.

They should always be relevant with the niche that you are in or the keywords you are targeting to be on top with but should focus on your main objective which is to market your business. This is by far the best way to a good search engine marketing and search engine optimization of the website as a whole.

Put simply, time, relevance, direction, focus and simplicity are the major points to consider in writing and molding content to perfection that is made for both humans and search engines alike. If you could follow these few tips for on-page optimization and content management, then this could be a good start.

Keyword Research and SEO

Keyword research is always the best step before any on-page or off-page optimization begins. If you have no keyword, then you have no page to write about and no keyword to optimize a page for and vise versa. If the SEO saying goes that "content is king" then, keyword is the kingdom where the king will serve his purpose. This is the best analogy that I can see out of the relation of content to keyword and keyword to content. Keyword research may be characterized by traffic, search, density and competition.

keyword traffic

- keyword traffic is the number of expectancy in terms of search engine visitors pertaining to the keyword or keyphrase in relation to a PPC (pay-per-click) or (SEM) search engine marketing point of view.

keyword search

- this pertains to the existing number of searches made pointing to the specific keyword itself. Remember that there is a big difference between expectancy (keyword traffic) and existing data (keyword search).

keyword density

- This pertains to the number of times that a certain keyword or keyphrase appears in an article or paragraph or content as a whole. This is very important in SEO.

keyword competition

- If it is a must to understand everything that tells about your keyword target in terms of SEO, then it is also a must, in fact a priority to understand that you will surely be challenged by other SEO in the keyword that you are aiming to get on top with.

This is called keyword competition. In a challenging SEO arena, you must know your competition in order to see where your efforts will be going or to have an estimate of the efforts that you have to resort to when the time to do SEM (search engine marketing) comes.

Last but not the least of all the things that you need to apply in managing your content or on-page SEO is to see where possible to put them or the proper placement of your contents and the formats you will use to be able to achieve maximum positive results for your on-page optimization project. Sometimes this simple yet effective technique is called or part of aesthetics.


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