Friday, August 25, 2006

SEO Podcasts

Some of the veterans in Search Engine Optimization and Search Engine Marketing world have collaborated to incorporate such revolutionary technologies like podcasting into SEO use. Although podcasting itself is mainly for the use of audio technology, many SEO’s have been on the lookout for the great possibilities that the said technology can be used for SEO advancement and purposes.

Through podcasting, anyone can become the star of his own internet radio talk show as a DJ or host. This greatly presents a new field of interest to add to the many other ways contributing to a blog’s being search engine-friendly and popular in SEO and SEM. The unique opportunity that this new technology offers to the marketer and content producer of any blog is to be explored to its maximum for the use of generating more traffic to the destination sites both commercial and personal and at the same time while enjoying the privilege that no ordinary SEO normally enjoys.

From an SEO standpoint, it wouldn’t seem obvious seeing the benefits of podcasting through integration with SEO and SEM because it only involves audio content and not the usual textual-rich content that search engine spiders are after scooping up on their crawls. You also can not embed those clickable links that you can provide for your visitors or audience which abound by the numbers in any blog site. In here, you simply deal with MP3 files intended only for the hearing, so there is no room for any text or links to promote your site.

“Podcasting is an automatic mechanism by which multimedia computer files are transferred from a server to a client, which pulls down XML files containing the Internet addresses of the media files. In general, these files contain audio or video, but also could be images, text, PDF, or any file type.”

Come up with a name for your podcast show that is rich with relevant heavily searched-on keywords.

Make sure your MP3 files have really good ID3 tags — rich with relevant keywords. ID3V2 even supports comment and URL fields. The major search engines may not pick up the ID3 tags now, but they will! And besides, there are specialty engines and software tools that already do.

Summarize or shorten each podcast show in text and blog that. Put your most important keywords as high up in the blog post as possible but still keep it readable and interesting.

Encourage those who link directly to your MP3 file to also link to your blog post about the podcast.

Consider using a transcription service to transcribe your podcast or at least excerpts of it for use as search engine fodder. Break the transcript up into sections. Make sure each section is on a separate web page and each separate web page has a great keyword-rich title relating to that segment of the podcast. And, of course, link to the podcast MP3 from those web pages. There are many transcription services out there, where you can just email them the MP3 file or give them a URL and they send you back a Word document. Here’s a partial list of transcription services.

Submit your podcast site to podcast directories and search engines such as Let people in your industry, such as bloggers and the media, know that you have a podcast because podcasting is quite new and novel. It will be more newsworthy and linkworthy than just another blog in your industry.

Don’t just get up on your soapbox. Have conversations with others, in the form of recorded phone interviews, and podcast those as well. Pick people who have great reputations on the web and great PageRank scores, and ask that they link to your site and to your podcast summary page.

Lee Odden says:So you can use SEO for more traffic to your podcasts, you can use podcasts to enhance your online public relations and you can advertise on podcasts. What else can you do with podcasts related to SEO?


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