Friday, August 25, 2006

Ping,Pinging,Pingerati, How Does It Work?

Ping is a computer network tool used to test whether a particular host is reachable across an IP network. Ping works by sending ICMP “echo request” packets to the target host and listening for ICMP “echo response” replies. Using interval timing and response rate, ping estimates the round trip time and packet loss rate between hosts. (data derived from wikipedia)

Pinging today is widely known for the use of assisting the diagnosis of any internet connectivity issues. I have personally done this with the help of my ISP when i encountered a problem regarding my connection.This process is commonly used by Internet Service Providers through filtering out ICMP Type 8 (echo request) messages at their network boundaries.

Although pinging is known because of its functionality to webloggers and the SEO/SEM community, there are also a number of disadvantages for the use of such tool, one is the flooding of the internet with ping requests by worms such as Welchia in order to locate new hosts to infect. At times they leak information intended only for secrecy and turns these information into vulnerable data for the use of illegal and malicious purposes.

Debates now has emerged from the different sides that arouse through time. One of which is that it should be largely disabled to enable nework ’stealth’ and another party says it should be enabled to allow proper internet diagnostics.

Pingerati is the new microformats sharing area evolving from the need to distribute and receive updates of pages with microformat data in it. Currently, Pingerati is involved in such process where they receive pages with microformat data and passes them on to services that are interested in indexing them.

Many services have grown supporting the publish and index of the said formats, Yahoo Local is one example. Regarding weblogs, the ‘ping to update’ has been proven to work so well and smoothly while it is not really ideal for other kinds of pages that may contain microformats.

Pinging generally known to be useful in making blogrolls work was one of the very effective ways to let the public know about the good news that is contained in your newly updated site. I remember an article saying that “sending out a ping is like raising the red flag on the mail box to tell the mailman you have new mail to be sent.” In the pinging case, you are telling the weblog tracking sites (such as Technorati) that your site has been updated. Bingo! in seconds, your site could be all over the place you most want.

Pingerati recieves updates of pages with Microformat data.

The ping format is straight forward


The main Pingerati article is meant for pages that have a mixture of


So from the Trackback Ping page there is a link to the original post.

Lots of good stuff at the links that i provided, so be sure to check em out there. The next time you do pinging, be sure to hit the target on bulls eye.

Technorati and it’s kitchen. Try typing the word microformats which is what i’m talking about, cooking at teknorati in overture keyword selector tool. The result is, of course, lesser than i expected. There were only 161 counts done in May.

That’s just because by that time it is still in the process of tests and tryouts. Of the 46.2 million sites and 2.6 billion links that Technorati is currently tracking, nobody seems to notice and have time to visit the Kitchen where all the latest recipes are being cooked.

For those of you SEO buffs and timers, i would like to offer a short description about microformats. Essentially, microformats, is designed for humans first and machines second. They are sets of simple open data formats built upon existing and widely adopted standards. Microformats generally solve simple problems by adapting current behaviors and usage patterns (e.g. XHTML, blogging).

I just happened to stumble upon this great topic somewhere along the way of my signing up for Technorati to claim my blog posts and register it officialy with them.
Read more of the details.

microformats are:

a way of thinking about data design principles for formats adapted to current behaviors and usage patterns “Pave the cow paths.”

highly correlated with semantic XHTML, AKA the real world semantics, AKA lowercase semantic web, AKA lossless XHTML a set of simple open data format standards that many are actively developing and implementing for more/better structured blogging and web microcontent publishing in general. “An evolutionary revolution” all the above.

microformats are not:

a new language infinitely extensible and open-ended an attempt to get everyone to change their behavior and rewrite their tools a whole new approach that throws away what already works today a panacea for all taxonomies, ontologies, and other such abstractions defining the whole world, or even just boiling the ocean any of the above the microformats principles solve a specific problem start as simple as possible design for humans first, machines second reuse building blocks from widely adopted standards modularity / embeddability enable and encourage decentralized development, content, services (details derived from

Last June 21, Yahoo Local has announced that they’re now publishing their data in microformats and this includes hCards, hCalendars, and hReviews. There was even a party launched where a t-shirt of microformats is available at cheap prices in San Francisco California. there were also lots,of giveaways fresh codes, drinks dancing and micro-deserts.

I am also able to get this important writings by Sean Mc Grath “History has shown that the only way to reduce information processing complexity to zero is for applications on the value to have build-it knowledge of the information formats they work with. XML, RDF, UML and so on are not fromats so much as meta formats.

Consequently, built in knowledge of any of these does not amount to zero complexity. XML is not a file format. It is a file format for file formats. This distinction is important when calculating complexities.”

I read from another article saying that at a ping system (although i do not know yet the system) for microformated pages has started and treats is as a sort of community project where people can receive the stream of pings for indexing.

This is yet one of the greatest days i had because i get to learn so many details and info about anything under the SEO blogging community specially in the Philippines. I want to target the next time about learning to do pings and the whole system since i am really new to the industry. I also hope to have contributed to the many other information there is already about microformats.

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