Wednesday, October 17, 2007

Social Bookmarkings, SERPs Domination and Content Issues

Social Bookmarkings and SEO in the Philippines

Social Bookmarking sites, who uses this for marketing efforts these days? Well, they're today's most popular way of getting to the top of the SERPs without even a link to your webpage. Webmasters resort to social bookmarkings and see this as some sort of addiction by virtue of self proclamation, integrity in the SERPs and egoistic preferences aside from the SEO advantages and effects of maximizing their use. Proof that indeed, webmasters from the Philippines and in many other parts of the world love seeing their websites on top even if it's not a direct link to theirs.

What could these social bookmarking sites really do? This post is a study of the common behavior of the paradise Philippines webmasters to open up an opinion on the trends with link building and search engine marketing (SEM) and (SEO) search engine optimization.

Some would even call it a marketing effort as the traffic will boost you up as you see your webpage appear at the top of the queries in the results pages of the big three search engines, Google, Yahoo and MSN like magic.

SEO Philippines Webmasters and Social Bookmarkings

To some here in SEO Philippines, social bookmarking sites are a kind of tool to employ in order to gain advantages over competing pages for the top of the search terms of a target niche. There were naturally organic effects of these social bookmarking sites to rank high in the SERPs even if it's not really the actual link to your webpage.

The most enjoyable part here is that these social bookmarking sites have a way to gain the top stop even in the most competitive keywords you can think of. There is My Bloglog, Bumpzee, Digg and the newest in the family of social bookmarking sites - StumbleUpon. They dominate the search results, displaying even the oddest results on top over the more optimized pages and even the original ones with optimized keywords.

So what's the catch here? Simple, the search engines see these social bookmarking sites as a top priority in ranking pages and therefore, you must be careful to use this as it will not help at all in your efforts to make it to the top of the SERPs for a time if you use this tactic.

Social Bookmarking Theories

There were actually many theories and experiences that lead to thinking that these social bookmarking sites indeed help in a webmaster's search for gaining the top spot of his keyphrases in no time at all. This is actually a wrong impression about these social bookmarking sites as all they can do for you is to introduce your webpage or website in the world of the search engines and the users who are searching for the terms that you are targeting.

Try clicking the links that the search engines are seeing everytime and indexing on the top pages for a search term and you will see that it is not actually your webpage that ranks high but instead it is the webpage where your webpage is in which is the page of the social bookmarking site itself.

So, overall assessment will tell that even if you are on top of the SERPs, you don't have any guarantee that your site will be visited by the people who are searching for the terms that you are targeting. Instead, it is actually the social bookmarking site itself that has all the advantages and the benefits in terms of SEO while you get the Illusion of being on top of the queries and the index results of the search engines.

Illusion over Reality in SEO Terms for Social Bookmarking Sites

In SEO terms, regarding the use of these social bookmarking sites, they really do not give so much advantage as what webmasters really see in many tips and suggestions in forums and SEO blogs and SEO tips. Instead, what they give us is the impression that we can only have what we want through make believe that we are on top over others while the truth is that we are nowhere and will always remain nowhere as long as we are under the umbrella of these social book marking sites.

Let us all realize the terms and then analyze the effects of giving social bookmarking sites the priority that they don't even deserve for what they offer.

Link building is not a circus of make believe, it is a concrete art of giving yourself a concrete link and end up in the end of real and organic advantage of getting on top of the search. More so, SEO nor SEM is no arena for temporary illusions but should always be based on an organized way of building up links and getting to the top in reality.

This is actually the very same reason why I don't go much for these social bookmarking sites. I don't see them helping me technically in the long run and i any other way I try to see it but I believe that they give us happiness in terms of blogging and wanting people to get a glimpse of our minds and our own unique interests in life.

I do not hate social bookmarking sites, I just don't prefer them being labeled as one of the tactics to use in gaining page importance or ranking in the SERPs or in any other way related to SEO or SEM. I see them as a simple way of getting your website introduced to the searching public by way of natural organic characteristics of these social bookmarking sites to rank with a term or keyword.

Technically, I would not give nor suggest the use of it in terms of gaining rankings with the use of SEO for a webpage.


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