Friday, August 25, 2006

Syntax Modification and its Effects on SEO

Often either ignored or overlooked and sometimes not even bothered by most webmasters is the use of syntax. According to my researches, and the many forums i’ve read, the regular use of valid html texts itself provides a more relevant and faster crawl for search engine bots and spiders. Although no actual proof as to their effects has been documented or accounted by direct experiences of different webmasters, most of them believe that since valid and standard html is a worldwide phenomenon and recognized for use in creating web pages, the created pages would therefore be easily and smoothly crawled by search engine bots and spiders at a time quicker than the regular.

If my estimates are right in cases those black hat SEO use regular and valid html texts and tags in producing their specially optimized pages through a procedure called “CLOAKING”, to be able to obtain organic rankings by search engine bots and spiders, we have a point added to it.
Another example attested by some webmasters is when you create a new web page and the new URL is not found yet by search engines. All of a sudden the need arises to change your URL due to circumstances, the way search engines behave today with the use of Google Sitemaps and RSS, making it faster for the bots to crawl your pages you arrive to a point where your new URL address is at the mercy of the search engines.

Now, where does the old URL go? the question asked by search engines. What it does is to compare it’s database information on the old URL and then re-evaluates the new information available for your new site obliging you to use the “301 redirect method”. when this happens, the old site URL will be floating in the web and links to the existing page will be deemed lost although 301 redirect will solve the link problem still won’t change your status having a floating web address.

Have you ever wondered why old and outdated pages traced back from 1996 sometimes appear as first page search results? To some extent, this may be explained by the importance of Yahoo and Google’s algorithms that over a long term, how long a web address has been active will factor amongst other basis for appearing first page.
Although mostly employed by commercial sites for products including revisions to brand names, marketing objectives, technology changes, aesthetics, etc., these factors still has to be taken into consideration when the need for changing syntax arises to avoid short-term disruptions.
The bottom line here is that, changing any URL simply for the kicks of going along with the trends in Search Engine Marketing (SEM), Search Engine Optimization (SEO), business or any other minor reasons can have negative impacts on organic search rankings and on appearing first in SERP’s.

Better consider these few factors the next time you intend changing or modifying your web address.


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