Saturday, September 28, 2013

What's In It for Google's Hummingbird Update and Adwords had to do with It?

True, all that businesses want it to be able to survive and go along with whatever search engine algorithm changes it will implement as a penalty to those they do not want to appear on top of their search results. But what really is it for Google?

Basically, with the way that the big G has implemented the recent changes, I would like to say that it is a shortcoming for many of the big businesses like what USA Today has just revealed hit by Hummingbird.

According to data, the merged attack affected 90% of the world search results. Just imagine these biggies to get hit by the latest update - Demand Media, TripAdvisor,, Yelp and WebMD.

What can you expect? Big G wants all of these sites to opt in and pay for their Adwords advertising cost instead of getting the biggest share of traffic from their search results. After all, remember that the search is a multi billion dollar industry that Google has just dominated for years now.

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